Pawloe was born out of pure love. Love for small dogs, softness, and for the special bond between humans and dogs.

Behind Pawloe is a personal story. Due to health reasons, I was unable to work or study for a long time. During that period, my dog Chloe came into my life. She gave me structure, motivation, and unconditional love.

When she also turned out to be ill, I started grooming her myself, and that's how our sister company Poms Glamhouse was founded. From there, not only did my love for dogs grow, but also the desire to create something of my own.

The name Pawloe is therefore inspired by my dog Chloe. The "paw" stands for her loving paw, and "loe" stands for the end of her name. A subtle ode to her, and to all dogs who are so much more than "just a pet".